Beauty Industry

Save Your World Pledges Rainforest Rescue

Save Your World pledges every product sold saves one acre of rainforest for one year.

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By: Jamie Matusow

Editor-in-Chief

Save Your World personal care products company promises that for every Save Your Skin and Save Your Hair product sold, one acre of tropical rainforest is protected for one year. “Save Your World is committed to protecting our world’s natural resources for future generations,” says President Scott Cecil. “We believe that people can live in harmony with nature. Our Save Your Skin and Save Your Hair brands combine 100% natural, quality personal care products with conservation objectives. Our company’s pledge is: ‘One Product = One Acre of Rainforest Saved for One Year.'” Save Your World has partnered with Conservation International, a leading environmental organization with conservation programs worldwide that in 2002 signed an innovative agreement to lease 200,000 acres of rainforest located along the upper reaches of Guyana’s largest river, the Essequibo. Conservation International’s Chief Economist Dick Rice notes, “Save Your World’s commitment to conservation and interest in our work continues to help us in the fight to save endangered places and improve the lives of those who live there.” Under the terms of the agreement, Conservation International pays the government’s Forestry Commission exactly what it would have received had the area been logged. But instead of losing its trees, the area is protected and kept in its pristine state – a conservation concession rather than a timber concession. Through donations to this project, Save Your World(TM) is helping to pay the annual royalties and fees required to maintain Conservation International’s agreement with the Guyana Forestry Commission. Save Your World products are currently sold at finer organic, health food, and drug stores across the US as well as through www.saveyourworld.com.

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